“Search Patterns: The Future of Discovery”

Search is among the most disruptive innovations of our time. It influences what we buy and where we go. It shapes how we learn and what we believe. It's also a radically multidisciplinary, creative challenge. In this talk, Peter Morville defines a pattern language for search and discovery that embraces user psychology and behavior, cross-channel information architecture, multisensory interaction, and emerging technology. He identifies design principles that apply across the categories of web, e-commerce, enterprise, desktop, mobile, social, and realtime. And, he explains how futures methods and user experience deliverables can help us to create better search interfaces and applications today, and invent the improbable discovery tools of tomorrow.

Biography:  Peter Morville is a writer, speaker, and consultant. He is best known for helping to create the discipline of information architecture. His bestselling books include Information Architecture for the World Wide Web and Ambient Findability. Peter’s latest book, Search Patterns, is being published by O’Reilly Media in 2010. He advises such clients as AT&T, Harvard, IBM, the Library of Congress, Microsoft, the National Cancer Institute, Vodafone, and the Weather Channel. His work on experience strategy and the future of search has been covered by Business Week, The Economist, Fortune, NPR, and The Wall Street Journal.

Peter lives in Ann Arbor, Michigan with his wife, two daughters, and a dog named Knowsy. He blogs at findability.org.