Download printable keynote & panel biographies(with schedule)  
Keynote

David Linabury
Senior Vice President
Social Media Director, Campbell-Ewald

Time: 9:00 - 9:45 am, Dec 4th, 2009
Location: Ballroom, Michigan Union

 

Peter Morville
author of Ambient Findability
Founder, Semantic Studios

Time: 1:00 - 1:45pm, Dec 4th, 2009
Location: Ballroom, Michigan Union

Panels

Future of Journalism - New Players, New Financial Models, New Technologies

Time: 2:00 - 3:10 pm, Dec 4 th, 2009
Location: Pond, Michigan Union
Speakers
: Chris Carey, Neal Boudette, Jim Finkelstein, Paul Berry
Panel Moderator: Emilia Askari, School of Information

As the traditional model for news industry collapses, we explore the crises and opportunities created by new technology. Hear the story of a media entrepreneur who envisioned his pioneering investigative business news site while on a fellowship at U of M.  Discuss the evolving business model for news with the Detroit bureau chief of the Wall Street Journal. Meet a manager at the largest newspaper company in the country who's spearheading prize-winning online innovations aimed at saving mainstream journalism. We'll leave plenty of time for your questions.

Successful Strategies in Social Media

Time: 10:00 - 11:10am, Dec 4th, 2009
Location: Kuenzel, Michigan Union
Speakers: Marta Strickland, Dave Linabury,Mariah Cherem
Moderator: Edward Vielmetti, Blogging Leader, AnnArbor.com

These days, social media is all the rage.  Every firm, from startups and nonprofits to large multinationals, wants to take advantage of the social media space for marketing and customer service, but few are doing it well.  This panel will explore successful strategies for leveraging social networks and viral marketing and the challenges that companies face in this constantly evolving space.  Can social tools alone be used to launch a new product?  Should firms monitor negative feedback?  What are the best techniques for tracking a brand?

 

Health Informatics

Time: 10:00 - 11:10 am, Dec 4th, 2009
Location:Pond, Michigan Union
Speakers: Dr. Safwan Halabi, Vanathi Gopalakrishnan, Keith Cox

Panel Moderator:Dr. Kai Zheng, School of Public Health, School of Information

From basic EHR (electronic health record) solutions to advanced clinical decision-support systems, from personal health management software to streamlined corporate benefit administration tools, the field of health informatics seeks to improve the delivery of healthcare services and information with a focus on the patient, the provider, and the patient-provider interactions. While the field of health informatics is still arguably in its infancy stage, how will technology, medical advances, a growing population, and the business as well as the regulatory landscape transform the way health information is delivered and managed in the future?

The Future of Mobile Applications

Time: 11:20 am - 12:30 pm, Dec 4th, 2009
Location: Kuenzel, Michigan Union
Speakers: Boyd Cohen, Andrew Sinkov, Jason Bornhorst, Karl Rosean
Panel Moderator: Dr. Elliot Soloway, School of Information & College of Engineering

With more than 4 billion mobile phone subscribers worldwide, 500 million 3G users, and more than 2 billion iPhone app downloads, what are the possibilities for mobile applications? From SMS to augmented reality, what technologies are poised to flourish? How can mobile applications be used to entertain, inform, education, and enhance life? What are the most successful business models? This panel will bring together several experts to discuss the trends and potential futures in the mobile application space

4G smart phones and beyond

Time: 2:00 - 3:10 pm, Dec 4th, 2009
Location: Kuenzel, Michigan Union
Speakers: Dr. Philip Hendrix,Jim Jakary,Dr. Elliot Soloway

The next generation of wireless networks has already started taking shape. 4G networks are starting to come up in many cities in US and internationally. And with many emerging economies adopting broadband networks on a large scale these technologies are poised to have a global impact. The goal of anytime anywhere information finally seems to be within reach. 

This panel will explore:
- What are the key drivers for adoption of these next generation wireless technologies?
- What does the future of information exchange devices look like ? 
- What companies are better equipped to take advantage of this rapidly changing market space?
- Are these going to have a disruptive impact on established carriers ?
- Impact on economies, who benefits more, emerging economies or the developed ones?
- What is the impact of these technologies on the information services markets especially in the emerging economies?

Managing Change Beyond Web 2.0

Time: 11:20 - 12:30 pm, Dec 4th, 2009
Location: Pond, Michigan Union
Speakers: Don M. Barry

  • Challenges maintenance organizations face today
  • The benefits of improving maintenance
  • Why change management is important in a Asset Management implementation
  • Survey of 11 Asset Management large implementations with a change management focus
  • Example of change management steps and plans
  • Critical success factors of change management

A project such as the implementation of an Asset Management system is typically 20% process, 20% technical and 60% getting people to adopt and internalize the new processes and associated disciplines to make the transition a success.  Completing a major project change with a new process to adopt and little user compliance to the new process is not how you want your project to end.

This session will look at why changes in an Asset Management process typically need to happen and how successful projects leverage change management to help the affected stakeholders embrace the change. 

This presentation will feature 11 successful related implementations and how they felt change management contributed to the success of their project.  As well we will look at real steps that will help to manage stakeholder, and end user expectations and acceptance.