Every medical practice needs a website, however, having a website isn’t the same as successfully managing a medical website.
If you rely on your website to attract new patients, make sure that you aren’t making one of these common mistakes.
- Common Medical Website Mistakes
- Making it difficult to get in touch
The easier it is to get in touch with or find your medical practice, the more likely it is that a patient will enquire or schedule an appointment. Make sure that your phone number and physical address are visible on every page of your website.
- Forgetting to update your site’s information
It can be difficult to find the time to manage your website but it’s very important that your website always contains the latest, most accurate information on your products and services. Patients want to know that they can rely on you but when your site’s information is outdated, they may end up turning to a competitor.
- Using medical jargon
You’re the doctor for a reason. Your patients don’t want to feel confused after visiting your website because they can’t understand your content. Patients respond better to wording that’s easy to make sense of and that speaks to their concerns and needs.
- Not having a responsive website
The majority of Google searches take place on a mobile phone but if a patient visits your website and they can’t read the copy or find the information they’re looking for, they’re going to leave almost immediately. There’s no reason not to have a website that’s mobile-friendly and it’s an absolute must if you want to continue attracting patients. Azuri Group are top-notch medical website developers who can assist you with a mobile-friendly site.
- Failing to embrace search engine optimisation
You could have the best website in the world but if patients can’t find it, it’s pretty much useless. SEO should be an integral part of maintaining and growing your online presence. Using the right keywords in your content is one of the many SEO tactics that you can implement to reach a target online audience.
- Forgetting to add a call to action
Now that you’ve gotten a potential patient to visit your website and they’ve spent time reading about your treatments and services, tell them what to do next.
A clear call to action is imperative if you want to encourage patients to get in touch, schedule an appointment or purchase a product. A unique call to action that is strategically placed after an informative section on your website can instantly boost your conversions. Azuri Group are top-notch medical website developers and can assist you with exactly this.
- Not creating copy for online readers
Online users will hardly ever go through your website’s copy line for line. Instead, they will briefly scan it, searching for keywords that will indicate they’ve found what they are looking for.
If you want to increase your enquiry rate, create copy that’s easy to scan, particularly on a mobile device. Use heading, subheadings and bullet points to easily get your point across.
While these 7 common mistakes are easy to make, they can easily be rectified and avoided in the future.