Map API has become an indispensable property of businesses having their listing on online platforms. The businesses are adopting a wholesome approach to make sure that the audience targeted by them responds positively to all the marketing efforts made. What could be abetter marketing strategy for businesses than telling customers how to reach them? This is why; the application or website does have a location APIintegrated to it so that you tell your customers what to do next when they reach you through advertisements or other attractive offers.
The ease of reaching any business through Map APIsis attributed to many reasons, such as:
- Accuracy of location: Map APIs does not pin the location of a business site only, some APIs go several steps further and provide accurate information to thecorrect route map to stores and offices too. The APIs are being developed with a facility to convert the location into exact geographical coordinates too – such is the level of accuracy that is being focused on!
- Correctness of time to reach the location: Some Map APIs are adding more value to the call made by the customer. They are integrating traffic information with the results and telling the customers the most suitable time to go on that route. There is information about alternative routes also provided. There is alerting system provided to the user that tells when the traffic is most clear to reach the business premise. Thus, easier you make it for your customers to reach you; more the chances of them preferring you over your competitors!
- Fast access:MapmyIndiaAPIsare the perfect examples that have been launched about a decade after Google Maps came into picture. Being latest in the line of such products, lessons are fairly learnt. The technology is focused on providing faster than ever access to the end users. This is ensured by selecting the servers situated locally. Thus, the data of the users is secured ensuring the content reaches customers in a blink. The added swiftness in results makes it easier for businesses to retain the interest of their prospective leads.
- Knowledge about distance matrix: The distance of the customer contact point or business premise from various landmarks or addresses is also made available in the map API. Thus, any busy day when your customers are going to multiple places, you can help them plan a visit to your premise.
So, make your business more visible, easily approachable and customer-friendly by introducing location APIs in your online model. It is certainly going to be a turning point in your journey way up to the success.
Poonamis programmer, developer, quality analyst and community contributor. She is popular for SEO-oriented programming tactics and has helped many beginners hone their programming skills by providing them valuable inputs.