A good design is not the only element that matters when it comes to having a user-friendly website. It must be mobile-friendly too. Traditionally, websites were not formatted for mobile display. However, now, you would be missing out on a lot of prospects if your website does not work on a mobile phone since the total number of mobile phone users is expected to reach 5 billion in 2019.
What is a mobile-friendly website?
Before digging into the importance of having a mobile-friendly website, it is pertinent to understand what mobile-friendliness means. Generally, a mobile-friendly website is the one designed to display properly on all small screens i.e. a mobile phone or a tablet. A standard desktop website would not render well on mobile devices. On the other hand, if it is a mobile-friendly website, it will easily adjust to smaller screen size and show your users the content in a mobile-friendly manner. The text will be larger and easier to read. The buttons and page elements would be touch-friendly and the download speed would be much faster. Henceforth, it’s time you look for ways to make your site mobile-friendly.
Importance of having a website that works well on mobiles
Making a mobile-friendly website is an absolute necessity. Mobile is where your prospects you so you must be there too. Without further ado, read the list of reasons why it is important to have a website that works well on mobile phones:
- Google likes mobile-friendly sites
Google prioritizes the websites that are mobile-friendly. If you have recently optimized your website for mobile, you will see that its rank has improved. On the other hand, if your site is not optimized for mobile devices, this could negatively affect its ranking.
- It builds credibility
If your visitors enjoy the same user experience on mobile as they enjoy on the desktop, they will be happy to use your site. This will build credibility among your clients, customers, and influencers. It will show that you are a credible resource for buying products, services, and information.
- You can reach out to a wider audience
As mentioned earlier, Google rewards mobile-friendly websites with a higher search engine ranking. So your website will be visible to more and more potential customers. As you make your website mobile-friendly, it automatically opens your website to anyone who is performing a mobile search. Most of all, a visitor won’t have to type your URL to land on your website. He would just have to enter relevant keywords in the search engine and quickly find you.
- Your business will be seen as relevant and modern
You might be selling unique products or services but if your website’s experience is not user-friendly or you don’t have a mobile-friendly website at all, then there is no point of having an online existence. However, if your website is mobile-friendly, you will be considered as a business that has joined the modern clan. You will be considered as the business that keeps up with the modern trends.
- It offers a seamless user experience
Websites that are unresponsive always distort the way your site appears on a mobile device. A desktop viewer may not find any problem in viewing your site but the same cannot be said for the users who are viewing through mobile. Your visitors might have to scroll through endless pages to find the information they need. It will become a pain for them to use your website on mobile devices. And guess what? After this experience, they would not want to come to your site again. You can avoid this scenario by creating mobile-friendly websites. As your audience will enjoy a great experience whether they are scrolling through your website on desktops or mobile devices, they would keep coming back for more.
- It improves brand engagement
When you provide a satisfying more experience, people like your brand more and they are more likely to return to your website to make a purchase. 90% of the users move between devices to accomplish a task on a website. If your website is mobile optimized, users will be able to complete their purchase with affinity. On the other hand, if your website is difficult to navigate, you will lose the opportunity of generating sales. You might even lose a customer to one of your competitors.
Once you have successfully designed a new website and you know how to make your site load faster, it is time to make it mobile-friendly too. Otherwise, you could be missing out on a lot of prospects. This could directly affect not just your reputation in the industry but also your sales.